Mr Ics, Head of the marketing research unit, presented the philosophy that had inspired his team.
"Concerning the colour, we have focused on the use of Blue because it is the coolest colour. It is the colour of the sky, sea, sleep, twilight, etc etc. As artists do, we used it to show perspective. It allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to open energy flow in our athletes where it is blocked. But we wanted to use blue to also relax our members and to encourage in them feelings of Borda and Peace".
When questioned on the meaning of the images, Mr Ics explained: "The three pictures represent a continuation of the word TEAM. The runners in fact may be seen as other letters of the word,slash,concept TEAM. Why three pictures and not four?..... First of all because 3 is the perfect number. Only few people know that it follows 2 and precedes 4. We should then remember that 3 also is the first odd prime number as the second smallest prime. Moreover according to the Smorfia, the ancient Napolitan tradition of mystical interpretation of the numbers, 3 represents "La gatta", the pussy cat".
Star Producer Aswani Duth, Kranti Madhav, Rajendra Prasad and other film personalities from Tollywood were present to the official launch. A Borda function followed the presentation.
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